Welcome to the Loaf Press Office

Welcome to the Loaf Press Office

Products from 'Loaf' are shipped to: United Kingdom and are located in: United Kingdom

The Terracotta Edit

Loaf

British homes are warming up to terracotta.

Earthy rust tones are having a well-deserved moment. At Loaf, Broken Pot Orange has emerged as the brand's most popular colour of the year to date, with sales up 155% year-on-year. Taking their cue from sun-baked Mediterranean landscapes, faded terracotta and colours mellowed by years of sunshine, these warm, laid-back shades bring instant depth and a wonderfully lived-in feel to any space.

The trend reflects a growing love for warm, earthy colours inspired by Mediterranean landscapes, with shades such as Pressed Olives Green and Wine Bottle Brown also continuing to rank among the brand's strongest performers.